Experience
Co-founder and CEO
Growth Manager
Board
Community & Public Service
About
I studied history at the University of Toronto, where I attended as a Loran Scholar. It connected me to a community of people who believed in service and leadership, and gave me the confidence to take a less conventional path.
After graduation I spent nearly a decade in startups, from seed stage to Series E. I made a lot of mistakes along the way, but I learned what matters in building a business.
Outside of work, I've always been drawn to things that widen access, from the arts to the scholarships that changed my own path.
Greenline came from a personal gap. For a long time I didn't know what to do with my money, and no one around me was talking about it.
“Why is all your money sitting here?”
A bank teller I'd never met asked me that, and it sent me down a rabbit hole. The more I learned, the more I saw the same patterns: people paying fees they didn't understand, celebrating returns that actually underperformed the market, or too embarrassed to admit they didn't know where to start.
The tools that existed were built for people who already understood finance. Everyone else was left guessing. That's why I'm building Greenline: a dashboard that helps Canadians see everything they have, understand what it's costing them, and know whether they're on track.
A look inside Greenline